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Nonprofits and givingSite developmentDESIGN.MD

Save the Children

Integrated build prompt · An end-to-end product, UX, UI, frontend, SEO/AEO, and QA specification inspired by Save the Children

QUICK ANSWER

How can I build a site using Save the Children's information architecture as a reference?

Use the development prompt and DESIGN.MD on this page together. The development prompt defines features, information architecture, states, and SEO for communicating a mission and enabling participation; DESIGN.MD fixes screen structure, tokens, components, responsive behavior, and accessibility.

Development criteria

It turns the relationships and states of campaigns, donations, and outcomes, key user flows, recovery paths, and completion conditions into an implementable specification.

Design criteria

Start from story-led campaign · friendly and warm · low information density · mission or value proposition -> evidence or impact -> cards -> participation action, while avoiding the original logo, proprietary copy, images, and pixel-level layout.

Risk to validate

Treat transparency, emotional restraint, and trust as a primary design risk and define loading, empty, error, partial-data, and success states.

How to use it

  1. Replace the users, core features, and technology stack in the development prompt with your project details.
  2. Give DESIGN.MD to your AI builder or coding agent as the persistent design standard.
  3. Validate 360px, 768px, and 1280px layouts, keyboard navigation, and error states against the checklist.

REFERENCE & BLUEPRINT

Live site and design preview

story-led campaign · friendly and warm · low information density
Public live sitePublic landing screen
Open site ↗
Save the Children website prompt and DESIGN.MD
Brand-structure blueprintA preview based on the service category's color and screen structure
Primary color #E60012story-led campaignfriendly and warmlowmission or value proposition -> evidence or impact -> cards -> participation action

GETMD checks two capture providers in parallel and uses the fastest valid image. When region, login, or site policy blocks capture, a branded structural fallback is shown automatically.

COPY-READY PROMPT

Prompt Markdown preview

Save the Children

Integrated build prompt · Nonprofits and giving · Product, UX, UI, frontend, SEO/AEO, performance, and QA in one build specification.

When to use this prompt

Use this document when you are planning, designing, or building a product where communicating a mission and enabling participation matters. Study the public information architecture of Save the Children , but reinterpret it for your own problem. Do not reproduce its logo, copy, images, proprietary assets, or pixel-level layout.

  • Reference service: Save the Children
  • Core entities: campaigns, donations, and outcomes
  • Primary risk: transparency, emotional restraint, and trust
  • Starting interface direction: story-led campaign · friendly and warm · low information density · mission or value proposition -> evidence or impact -> cards -> participation action · #E60012 · Save the Children

Public interface design analysis

  • Reference basis: These are recurring visual and structural patterns from public landing screens and representative task flows. Verify the current live capture because services change over time.
  • Interface archetype: story-led campaign
  • Tone and manner: friendly and warm
  • Information density: low
  • Color strategy: restrained brand accents on neutral surfaces (#E60012)
  • Navigation model: lightweight top navigation
  • Structural sequence: mission or value proposition -> evidence or impact -> cards -> participation action
  • Reusable patterns: mission hero, impact metric, story card, trust metadata, donate action
  • Independent application rule: Use the order and decision principles only. Do not reproduce logos, copy, imagery, icons, or proprietary screen composition.

Project inputs to replace

product_name: "[Your product name]"
target_users: "[Primary users and context]"
problem: "[Problem they need to solve]"
core_features: "[Three to five essential features]"
business_goal: "[Conversion, activation, retention, or another metric]"
technology_stack: "[For example, Next.js and Tailwind CSS]"
brand_tone: "[For example, clear, calm, and trustworthy]"

Copy-ready prompt

Act as a senior product designer, UX strategist, frontend architect, and technical SEO lead.

Create an implementation-ready product specification and, when requested, production-quality code for [Your product name]. Use Save the Children (https://www.savethechildren.org) only as a reference for information architecture and decision flow in a product designed for communicating a mission and enabling participation. Do not copy the service's brand, logo, wording, images, protected assets, or exact screen composition.

Project context:
- Target users: [Primary users and context]
- Problem: [Problem they need to solve]
- Core features: [Three to five essential features]
- Business goal: [Conversion, activation, retention, or another metric]
- Technology stack: [Framework, styling, data, and hosting]
- Brand tone: [Voice and visual character]

Required design and implementation criteria:
1. Make the relationships and states of campaigns, donations, and outcomes understandable at a glance.
2. Provide prevention, explanation, and recovery paths for transparency, emotional restraint, and trust.
3. Specify loading, empty, error, success, disabled, permission-denied, and partial-data states.
4. Preserve content priority and navigation at 360px, 768px, and 1280px.
5. Use semantic HTML, logical keyboard order, visible focus, 44px touch targets, and WCAG AA contrast.
6. Define page structure, components, data, actions, microcopy, edge cases, and measurable acceptance criteria.
7. Give every indexable page a unique title, meta description, canonical URL, heading hierarchy, and crawlable internal links.
8. Answer important user questions directly in visible content. Keep WebSite, WebPage, BreadcrumbList, and CreativeWork structured data consistent with that content.
9. Set performance budgets for the main image, fonts, JavaScript, Core Web Vitals, and slow-network behavior.
10. Return a testable result rather than general design advice.

Output in this order:
- Goals, assumptions, and success metrics
- User flow and information architecture
- Screen and component specification
- Data model, states, and error recovery
- Responsive and accessibility rules
- SEO, AEO, and structured-data plan
- Implementation plan or code
- Verifiable completion checklist

Starting design tokens

:root {
  --color-primary: #E60012;
  --color-ink: #17201D;
  --color-canvas: #F6F8F7;
  --color-surface: #FFFFFF;
  --color-tint: #E6001222;
  --color-danger: #DC2626;
  --radius-card: 8px;
  --space-1: 4px; --space-2: 8px; --space-3: 12px;
  --space-4: 16px; --space-6: 24px; --space-8: 32px;
}

These tokens are a starting point, not a request to clone Save the Children. Validate contrast, hierarchy, density, and brand distinctiveness for your own users.

Expected deliverables

  • Product requirements tied to user outcomes and measurable success criteria
  • Information architecture and the critical end-to-end flow
  • Component contracts covering data, states, actions, and accessibility
  • Mobile, tablet, and desktop adaptation rules
  • SEO/AEO content model, structured data, and internal-link plan
  • Performance budgets, analytics events, tests, and release acceptance criteria

Follow-up prompts

  1. "Take the most important flow and define normal, loading, empty, partial-data, validation-error, server-error, permission-denied, and success states with one consistent data model."
  2. "Convert the specification into semantic, reusable components with realistic English content at 360px, 768px, and 1280px. Include keyboard and screen-reader behavior."
  3. "Audit the result for transparency, emotional restraint, and trust. Rank failures by severity and give observable evidence, a fix, a verification method, and a completion condition."
  4. "Remove anything that resembles Save the Children's brand or proprietary layout while preserving only the useful information-architecture principle."
  5. "Split the result into engineering tickets with purpose, data requirements, component API, edge cases, accessibility criteria, tests, and dependencies."

Validation checklist

  • ☐ Save the Children is used only as an information-architecture reference.
  • ☐ Project-specific users, problems, features, and metrics replace every placeholder.
  • ☐ The priority and state changes of campaigns, donations, and outcomes are explicit.
  • ☐ Trust and recovery paths address transparency, emotional restraint, and trust.
  • ☐ Empty, delayed, partial, failed, and permission-restricted states are covered.
  • ☐ Keyboard, screen reader, 200% zoom, reduced motion, and contrast can be tested.
  • ☐ The final design has its own product language and visual identity.