---
id: fashion-farfetch-design-en
service: Farfetch
website: https://www.farfetch.com
category: fashion
document: DESIGN.MD
source_prompt: fashion-farfetch-representative-en
language: en
generated: 2026-07-18
---

# Farfetch DESIGN.MD

> Use this DESIGN.MD as the persistent design standard before building a Fashion and beauty site or app. It can be given directly to designers, frontend engineers, AI builders, and coding agents. Farfetch is an information-architecture reference only.

## Purpose

- Farfetch: https://www.farfetch.com
- Fashion and beauty: style discovery and product purchase
- looks, products, and sizes
- fit uncertainty, authenticity, and returns
- fashion

## Design brief

Create an original product that supports style discovery and product purchase. Make looks, products, and sizes easy to scan, compare, and act on. Treat fit uncertainty, authenticity, and returns as a primary design constraint. Starting direction: search-first retail · typography-led editorial · medium information density · strong headline -> section navigation -> card content -> subscribe or purchase · #111111 · Farfetch.

## Public interface design analysis

- Reference basis: These are recurring visual and structural patterns from public landing screens and representative task flows. Verify the current live capture because services change over time.
- Interface archetype: search-first retail
- Tone and manner: typography-led editorial
- Information density: medium
- Color strategy: ink-led system with limited accent color (#111111)
- Navigation model: lightweight top navigation
- Structural sequence: strong headline -> section navigation -> card content -> subscribe or purchase
- Reusable patterns: media hero, style grid, size guide, comparison card, sticky action
- Independent application rule: Use the order and decision principles only. Do not reproduce logos, copy, imagery, icons, or proprietary screen composition.

## Screen architecture

- Global navigation with clear current location and account state
- Overview that exposes the next important action for looks, products, and sizes
- Search, filter, sort, or segmented views only where they reduce decision cost
- Detail view that keeps context, status, evidence, and the primary action together
- Persistent help, recovery, privacy, and safety access for fit uncertainty, authenticity, and returns

## Design tokens

```css
:root {
  --color-primary: #111111;
  --color-ink: #F8FAFC;
  --color-canvas: #090A0B;
  --color-surface: #141619;
  --color-tint: #11111155;
  --color-danger: #FB7185;
  --radius-control: 6px;
  --radius-card: 8px;
  --space-1: 4px; --space-2: 8px; --space-3: 12px;
  --space-4: 16px; --space-6: 24px; --space-8: 32px;
  --content-reading: 720px;
  --content-wide: 1280px;
}
```

## Component specifications

- Navigation: active, hover, focus, disabled, and collapsed states
- Cards and rows: stable dimensions, realistic content, metadata hierarchy, and complete click targets
- Forms: labels, descriptions, validation, error summary, progress, and recovery
- Actions: one clear primary action per region; icon buttons require accessible names and tooltips
- Feedback: inline status, toast, banner, skeleton, progress, confirmation, and destructive-action dialog

## State design

For every data-driven region, define loading, empty, partial-data, stale, error, offline, permission-denied, disabled, saving, and success states. Keep layout dimensions stable so state changes do not shift surrounding content.

## Responsive rules

- 360px: one primary column, no horizontal page scroll, 44px touch targets
- 768px: preserve context with two panes only when each pane remains readable
- 1280px and above: constrain reading width and use extra space for comparison or persistent context
- Never scale type with viewport width; wrap long labels and localize for text expansion

## Accessibility requirements

- Semantic landmarks and heading order
- Complete keyboard operation with visible focus
- WCAG AA contrast in all states
- Programmatic labels, descriptions, errors, and live regions
- 200% zoom, reduced motion, forced colors, and screen-reader verification

## Design instruction for AI builders

```text
Design an original Fashion and beauty interface for [Product name]. Its goal is style discovery and product purchase; its core objects are looks, products, and sizes; its critical risk is fit uncertainty, authenticity, and returns. Use the token system and screen rules in this document. Specify realistic content, component contracts, all data states, responsive behavior, accessibility, and acceptance criteria. Do not copy Farfetch's logo, proprietary copy, images, or exact layout.
```

## Completion checklist

- [ ] The critical path for style discovery and product purchase is obvious without explanation
- [ ] looks, products, and sizes have clear hierarchy, status, and actions
- [ ] fit uncertainty, authenticity, and returns has prevention and recovery
- [ ] Mobile, tablet, desktop, keyboard, screen reader, zoom, and reduced motion are verified
- [ ] Loading, empty, error, offline, partial, permission, and success states are complete
- [ ] No protected brand asset or pixel-level layout from Farfetch is reproduced